Open Class on the Course “Strategic Marketing”: Project Defense and Practical Modeling of Marketing Strategies

At the Department of Economics, Management and Finance of Berdyansk State Pedagogical University, an open class was held within the educational component “Strategic Marketing” on the topic “Development of an Enterprise Marketing Strategy and Marketing Mix.”

The class was conducted by Kateryna Lemish for students of the educational and professional programs “Management of Hotel, Resort and Tourism Services” and “Finance, Banking and Insurance.”

The open class was attended by higher education students, representatives of the Department of Economics, Management and Finance, as well as representatives of the university’s academic affairs office, who had the opportunity to become acquainted with the students’ work results and the specifics of organizing the educational process within the discipline.

The purpose of the class was to deepen students’ practical skills in the field of strategic marketing planning, market analysis, identification of enterprise competitive advantages, and development of an effective marketing mix in accordance with modern business conditions.

During the class, students presented the results of their individual assignments in the format of defending original marketing projects. In their presentations, participants analyzed the activities of selected enterprises, characterized target audiences, researched the competitive environment, identified strategic directions for development, and proposed marketing measures aimed at improving enterprise performance.

Special attention was paid to the development of marketing strategies using modern strategic analysis tools and the formation of the marketing mix (product, price, place, promotion). The presented projects were distinguished by their practical orientation, relevance of the proposed solutions, and creative approaches to solving marketing tasks.

An interactive component of the open class was the involvement of all participants in the project evaluation process. During the presentations, attendees completed special evaluation forms in which they assessed the validity of the marketing strategy, the logical structure of the project, the innovativeness of ideas, the quality of presentations, and the practical significance of the proposed recommendations. Such a format contributed to the development of critical thinking, professional communication, and objective evaluation skills in managerial decision-making.

The open class became an effective platform for combining theoretical knowledge with practical activities, developing students’ analytical and presentation competencies, and exchanging professional ideas and experience in the field of strategic marketing.

Conducting such events is an important component of the educational process, as it contributes to the training of competitive specialists capable of effectively applying marketing tools in professional activities and making strategic managerial decisions in the modern market environment.

Based on materials provided by the Department of Economics, Management and Finance